Mary Baldwin University
Founded in 1842, Mary Baldwin University has a proud legacy of innovating to best serve their students as the world changes, offering a range of degree programs from bachelor to doctoral. Historically an all women’s college, the University was now becoming a coeducational institution and needed to showcase their new mission to a wider audience on their site.
Objective
A website that will increase applications, showcase a university that feels alive with student life, and portray the newly coeducational aspect of the university.
Role
I served as the UX/UI Design Lead, working with the client and project managers to see the designs from concept to development.
Deliverables
Wireframes, UI Designs
Agency
Awards
All project work completed while at Vibethink.
Excellence in Marketing Award (EMMA) from the American Marketing Association Central Virginia
