How2Recycle is a non-profit whose mission is to reduce the confusion around recycling by applying a clear and nationally harmonized label on products made by companies like Target and McDonalds that will help explain how to recycle those packages.
Refocus the site on everyday consumers, rather than corporate partnerships, and reduce the confusion consumers expressed on how to read the How2Recycle label and where to recycle certain products.
I served as the UX Design Lead, seeing the project from initial kick-off to high fidelity wires, partnered with a UX Writer to analyze user insights and strategically plan and create initial visual mood boards and prototypes.
User Journeys, User Flows, Low Fidelity Wireframes, High Fidelity Wireframes, Mood Board
All project work completed while at Vibethink.